About me
Merilin Ekzarkova
I’m The Literary Designer — a curious mind weaving stories into pixels. I craft UX, UI, and web experiences that read like narratives, balancing structure with surprise. Part designer, part storyteller, part chaos theorist, I explore how unpredictability shapes the ways we create and connect online.
With the rise of AI, I see it as a partner in design—yet my focus remains firmly on human interactions and behaviors, and how they shape digital experiences. My research in chaos theory examines how design evolution follows recognizable patterns born from the chaotic interplay of culture, history, and collective human experience. By mapping these cultural dynamics, I work to anticipate where design is heading across industries and mediums. Since every design choice tells a story—about values, aspirations, and identity—understanding these patterns reveals not only where visual culture is moving, but also what stories society is ready to tell.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. ui/ux design
Wireframing and prototyping with AI-accelerated tools
Designing intuitive user flows and interactions
Creating accessible, high-fidelity UI designs
Iterating rapidly with AI-driven testing and feedback
2. Research & Insights
AI-assisted user research and usability testing
Turning complex data into clear, actionable insights
Identifying user behavior patterns and pain points
Translating research into design opportunities
3. Web Design
Responsive website and landing page design
AI-informed optimization for usability and performance
WordPress / Webflow development & customization
Continuous website updates and maintenance
4. Branding & Storytelling
Modern brand identity and visual systems
AI-enhanced creative asset design
Building cohesive style guides and design systems
Storytelling through graphics and interactive design
1. ui/ux design
Wireframing and prototyping with AI-accelerated tools
Designing intuitive user flows and interactions
Creating accessible, high-fidelity UI designs
Iterating rapidly with AI-driven testing and feedback
2. Research & Insights
AI-assisted user research and usability testing
Turning complex data into clear, actionable insights
Identifying user behavior patterns and pain points
Translating research into design opportunities
3. Web Design
Responsive website and landing page design
AI-informed optimization for usability and performance
WordPress / Webflow development & customization
Continuous website updates and maintenance
4. Branding & storytelling
Modern brand identity and visual systems
AI-enhanced creative asset design
Building cohesive style guides and design systems
Storytelling through graphics and interactive design
1. ui/ux design
Wireframing and prototyping with AI-accelerated tools
Designing intuitive user flows and interactions
Creating accessible, high-fidelity UI designs
Iterating rapidly with AI-driven testing and feedback
2. Research & Insights
AI-assisted user research and usability testing
Turning complex data into clear, actionable insights
Identifying user behavior patterns and pain points
Translating research into design opportunities
3. Web Design
Responsive website and landing page design
AI-informed optimization for usability and performance
WordPress / Webflow development & customization
Continuous website updates and maintenance
4. Branding & storytelling
Modern brand identity and visual systems
AI-enhanced creative asset design
Building cohesive style guides and design systems
Storytelling through graphics and interactive design
Discover My Journey in Design
My journey into design began with a love for stories — how they shape perception, spark emotion, and create meaning.
I carried that lens into UX, UI, and web design, where I explore how narratives unfold through digital experiences.
Along the way, I’ve embraced chaos theory as a research path, uncovering how culture and history guide the evolution of design.
Today, I bring these threads together to craft human-centered experiences that balance clarity with creativity.
English Analyst
SABIS EDUCATIONAL SERVICES
2017-2020
English Analyst
SABIS EDUCATIONAL SERVICES
2017-2020
English Analyst
SABIS EDUCATIONAL SERVICES
2017-2020
UI/UX Learner
AMERICAN UNIVERSITY OF BEIRUT
2024-2025
UI/UX Learner
AMERICAN UNIVERSITY OF BEIRUT
2024-2025
UI/UX Learner
AMERICAN UNIVERSITY OF BEIRUT
2024-2025
UX Designer
The Literary Designer
2025-Present
UX Designer
The Literary Designer
2025-Present
UX Designer
The Literary Designer
2025-Present
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and others for content. Each tool supports how I think, design.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Figma
Where I connect, share insights, and grow within the design and Framer community.
Figma
Where I connect, share insights, and grow within the design and Framer community.
AI
AI has become my go-to partner in UI/UX design. From research to design, development, and testing, I rely on it daily. With new tools emerging constantly, exploring and experimenting with AI is now an essential part of my work.
AI
AI has become my go-to partner in UI/UX design. From research to design, development, and testing, I rely on it daily. With new tools emerging constantly, exploring and experimenting with AI is now an essential part of my work.
Research and Testing
From Hotjar and Crazy Egg to Notion and Miro, I’ve become proficient with research and collaboration tools that ground my design work in data, insights, and evidence—ensuring every decision is both creative and research-driven.
Research and Testing
From Hotjar and Crazy Egg to Notion and Miro, I’ve become proficient with research and collaboration tools that ground my design work in data, insights, and evidence—ensuring every decision is both creative and research-driven.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
Every project begins with open communication. I focus on understanding goals, challenges, and expectations while conducting research to ground the project in context. This ensures that design decisions are aligned with real needs from the start.
01.
Research & Strategy
Every project begins with open communication. I focus on understanding goals, challenges, and expectations while conducting research to ground the project in context. This ensures that design decisions are aligned with real needs from the start.
01.
Research & Strategy
Every project begins with open communication. I focus on understanding goals, challenges, and expectations while conducting research to ground the project in context. This ensures that design decisions are aligned with real needs from the start.
02.
User Research & Initial Testing
I then move into researching and testing with users, uncovering behaviors, pain points, and motivations. These insights provide the foundation for designing solutions that are both practical and meaningful.
02.
User Research & Initial Testing
I then move into researching and testing with users, uncovering behaviors, pain points, and motivations. These insights provide the foundation for designing solutions that are both practical and meaningful.
02.
User Research & Initial Testing
I then move into researching and testing with users, uncovering behaviors, pain points, and motivations. These insights provide the foundation for designing solutions that are both practical and meaningful.
03.
Finding the Story & Patterns
Each project carries its own narrative. I explore the underlying patterns, cultural cues, and stories that shape user experiences. This step allows me to connect design with context, ensuring the final product resonates on a deeper level.
03.
Finding the Story & Patterns
Each project carries its own narrative. I explore the underlying patterns, cultural cues, and stories that shape user experiences. This step allows me to connect design with context, ensuring the final product resonates on a deeper level.
03.
Finding the Story & Patterns
Each project carries its own narrative. I explore the underlying patterns, cultural cues, and stories that shape user experiences. This step allows me to connect design with context, ensuring the final product resonates on a deeper level.
04.
Iterative Design & Testing
With insights and narrative in place, I design and test iteratively—refining interfaces at every stage. Feedback becomes a tool for improvement, guiding each adjustment toward a stronger, more intuitive solution.
04.
Iterative Design & Testing
With insights and narrative in place, I design and test iteratively—refining interfaces at every stage. Feedback becomes a tool for improvement, guiding each adjustment toward a stronger, more intuitive solution.
04.
Iterative Design & Testing
With insights and narrative in place, I design and test iteratively—refining interfaces at every stage. Feedback becomes a tool for improvement, guiding each adjustment toward a stronger, more intuitive solution.
05.
Feedback, Refinement & Delivery
The process culminates with rigorous feedback, final refinements, and thorough testing. The result is a polished, user-centered design that not only functions seamlessly but also tells a story worth experiencing.
05.
Feedback, Refinement & Delivery
The process culminates with rigorous feedback, final refinements, and thorough testing. The result is a polished, user-centered design that not only functions seamlessly but also tells a story worth experiencing.
05.
Feedback, Refinement & Delivery
The process culminates with rigorous feedback, final refinements, and thorough testing. The result is a polished, user-centered design that not only functions seamlessly but also tells a story worth experiencing.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
Merilin Ekzarkova
I’m The Literary Designer — a curious mind weaving stories into pixels. I craft UX, UI, and web experiences that read like narratives, balancing structure with surprise. Part designer, part storyteller, part chaos theorist, I explore how unpredictability shapes the ways we create and connect online.
With the rise of AI, I see it as a partner in design—yet my focus remains firmly on human interactions and behaviors, and how they shape digital experiences. My research in chaos theory examines how design evolution follows recognizable patterns born from the chaotic interplay of culture, history, and collective human experience. By mapping these cultural dynamics, I work to anticipate where design is heading across industries and mediums. Since every design choice tells a story—about values, aspirations, and identity—understanding these patterns reveals not only where visual culture is moving, but also what stories society is ready to tell.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. ui/ux design
Wireframing and prototyping with AI-accelerated tools
Designing intuitive user flows and interactions
Creating accessible, high-fidelity UI designs
Iterating rapidly with AI-driven testing and feedback
2. Research & Insights
AI-assisted user research and usability testing
Turning complex data into clear, actionable insights
Identifying user behavior patterns and pain points
Translating research into design opportunities
3. Web Design
Responsive website and landing page design
AI-informed optimization for usability and performance
WordPress / Webflow development & customization
Continuous website updates and maintenance
4. Branding & Storytelling
Modern brand identity and visual systems
AI-enhanced creative asset design
Building cohesive style guides and design systems
Storytelling through graphics and interactive design
1. ui/ux design
Wireframing and prototyping with AI-accelerated tools
Designing intuitive user flows and interactions
Creating accessible, high-fidelity UI designs
Iterating rapidly with AI-driven testing and feedback
2. Research & Insights
AI-assisted user research and usability testing
Turning complex data into clear, actionable insights
Identifying user behavior patterns and pain points
Translating research into design opportunities
3. Web Design
Responsive website and landing page design
AI-informed optimization for usability and performance
WordPress / Webflow development & customization
Continuous website updates and maintenance
4. Branding & storytelling
Modern brand identity and visual systems
AI-enhanced creative asset design
Building cohesive style guides and design systems
Storytelling through graphics and interactive design
1. ui/ux design
Wireframing and prototyping with AI-accelerated tools
Designing intuitive user flows and interactions
Creating accessible, high-fidelity UI designs
Iterating rapidly with AI-driven testing and feedback
2. Research & Insights
AI-assisted user research and usability testing
Turning complex data into clear, actionable insights
Identifying user behavior patterns and pain points
Translating research into design opportunities
3. Web Design
Responsive website and landing page design
AI-informed optimization for usability and performance
WordPress / Webflow development & customization
Continuous website updates and maintenance
4. Branding & storytelling
Modern brand identity and visual systems
AI-enhanced creative asset design
Building cohesive style guides and design systems
Storytelling through graphics and interactive design
Discover My Journey in Design
My journey into design began with a love for stories — how they shape perception, spark emotion, and create meaning.
I carried that lens into UX, UI, and web design, where I explore how narratives unfold through digital experiences.
Along the way, I’ve embraced chaos theory as a research path, uncovering how culture and history guide the evolution of design.
Today, I bring these threads together to craft human-centered experiences that balance clarity with creativity.
English Analyst
SABIS EDUCATIONAL SERVICES
2017-2020
English Analyst
SABIS EDUCATIONAL SERVICES
2017-2020
English Analyst
SABIS EDUCATIONAL SERVICES
2017-2020
UI/UX Learner
AMERICAN UNIVERSITY OF BEIRUT
2024-2025
UI/UX Learner
AMERICAN UNIVERSITY OF BEIRUT
2024-2025
UI/UX Learner
AMERICAN UNIVERSITY OF BEIRUT
2024-2025
UX Designer
The Literary Designer
2025-Present
UX Designer
The Literary Designer
2025-Present
UX Designer
The Literary Designer
2025-Present
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and others for content. Each tool supports how I think, design.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Figma
Where I connect, share insights, and grow within the design and Framer community.
Figma
Where I connect, share insights, and grow within the design and Framer community.
AI
AI has become my go-to partner in UI/UX design. From research to design, development, and testing, I rely on it daily. With new tools emerging constantly, exploring and experimenting with AI is now an essential part of my work.
AI
AI has become my go-to partner in UI/UX design. From research to design, development, and testing, I rely on it daily. With new tools emerging constantly, exploring and experimenting with AI is now an essential part of my work.
Research and Testing
From Hotjar and Crazy Egg to Notion and Miro, I’ve become proficient with research and collaboration tools that ground my design work in data, insights, and evidence—ensuring every decision is both creative and research-driven.
Research and Testing
From Hotjar and Crazy Egg to Notion and Miro, I’ve become proficient with research and collaboration tools that ground my design work in data, insights, and evidence—ensuring every decision is both creative and research-driven.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
Every project begins with open communication. I focus on understanding goals, challenges, and expectations while conducting research to ground the project in context. This ensures that design decisions are aligned with real needs from the start.
01.
Research & Strategy
Every project begins with open communication. I focus on understanding goals, challenges, and expectations while conducting research to ground the project in context. This ensures that design decisions are aligned with real needs from the start.
01.
Research & Strategy
Every project begins with open communication. I focus on understanding goals, challenges, and expectations while conducting research to ground the project in context. This ensures that design decisions are aligned with real needs from the start.
02.
User Research & Initial Testing
I then move into researching and testing with users, uncovering behaviors, pain points, and motivations. These insights provide the foundation for designing solutions that are both practical and meaningful.
02.
User Research & Initial Testing
I then move into researching and testing with users, uncovering behaviors, pain points, and motivations. These insights provide the foundation for designing solutions that are both practical and meaningful.
02.
User Research & Initial Testing
I then move into researching and testing with users, uncovering behaviors, pain points, and motivations. These insights provide the foundation for designing solutions that are both practical and meaningful.
03.
Finding the Story & Patterns
Each project carries its own narrative. I explore the underlying patterns, cultural cues, and stories that shape user experiences. This step allows me to connect design with context, ensuring the final product resonates on a deeper level.
03.
Finding the Story & Patterns
Each project carries its own narrative. I explore the underlying patterns, cultural cues, and stories that shape user experiences. This step allows me to connect design with context, ensuring the final product resonates on a deeper level.
03.
Finding the Story & Patterns
Each project carries its own narrative. I explore the underlying patterns, cultural cues, and stories that shape user experiences. This step allows me to connect design with context, ensuring the final product resonates on a deeper level.
04.
Iterative Design & Testing
With insights and narrative in place, I design and test iteratively—refining interfaces at every stage. Feedback becomes a tool for improvement, guiding each adjustment toward a stronger, more intuitive solution.
04.
Iterative Design & Testing
With insights and narrative in place, I design and test iteratively—refining interfaces at every stage. Feedback becomes a tool for improvement, guiding each adjustment toward a stronger, more intuitive solution.
04.
Iterative Design & Testing
With insights and narrative in place, I design and test iteratively—refining interfaces at every stage. Feedback becomes a tool for improvement, guiding each adjustment toward a stronger, more intuitive solution.
05.
Feedback, Refinement & Delivery
The process culminates with rigorous feedback, final refinements, and thorough testing. The result is a polished, user-centered design that not only functions seamlessly but also tells a story worth experiencing.
05.
Feedback, Refinement & Delivery
The process culminates with rigorous feedback, final refinements, and thorough testing. The result is a polished, user-centered design that not only functions seamlessly but also tells a story worth experiencing.
05.
Feedback, Refinement & Delivery
The process culminates with rigorous feedback, final refinements, and thorough testing. The result is a polished, user-centered design that not only functions seamlessly but also tells a story worth experiencing.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
Merilin Ekzarkova
I’m The Literary Designer — a curious mind weaving stories into pixels. I craft UX, UI, and web experiences that read like narratives, balancing structure with surprise. Part designer, part storyteller, part chaos theorist, I explore how unpredictability shapes the ways we create and connect online.
With the rise of AI, I see it as a partner in design—yet my focus remains firmly on human interactions and behaviors, and how they shape digital experiences. My research in chaos theory examines how design evolution follows recognizable patterns born from the chaotic interplay of culture, history, and collective human experience. By mapping these cultural dynamics, I work to anticipate where design is heading across industries and mediums. Since every design choice tells a story—about values, aspirations, and identity—understanding these patterns reveals not only where visual culture is moving, but also what stories society is ready to tell.
what I can do for you
As a digital designer, I am a visual storyteller, crafting experiences that connect deeply and spark creativity.
1. ui/ux design
Wireframing and prototyping with AI-accelerated tools
Designing intuitive user flows and interactions
Creating accessible, high-fidelity UI designs
Iterating rapidly with AI-driven testing and feedback
2. Research & Insights
AI-assisted user research and usability testing
Turning complex data into clear, actionable insights
Identifying user behavior patterns and pain points
Translating research into design opportunities
3. Web Design
Responsive website and landing page design
AI-informed optimization for usability and performance
WordPress / Webflow development & customization
Continuous website updates and maintenance
4. Branding & Storytelling
Modern brand identity and visual systems
AI-enhanced creative asset design
Building cohesive style guides and design systems
Storytelling through graphics and interactive design
1. ui/ux design
Wireframing and prototyping with AI-accelerated tools
Designing intuitive user flows and interactions
Creating accessible, high-fidelity UI designs
Iterating rapidly with AI-driven testing and feedback
2. Research & Insights
AI-assisted user research and usability testing
Turning complex data into clear, actionable insights
Identifying user behavior patterns and pain points
Translating research into design opportunities
3. Web Design
Responsive website and landing page design
AI-informed optimization for usability and performance
WordPress / Webflow development & customization
Continuous website updates and maintenance
4. Branding & storytelling
Modern brand identity and visual systems
AI-enhanced creative asset design
Building cohesive style guides and design systems
Storytelling through graphics and interactive design
1. ui/ux design
Wireframing and prototyping with AI-accelerated tools
Designing intuitive user flows and interactions
Creating accessible, high-fidelity UI designs
Iterating rapidly with AI-driven testing and feedback
2. Research & Insights
AI-assisted user research and usability testing
Turning complex data into clear, actionable insights
Identifying user behavior patterns and pain points
Translating research into design opportunities
3. Web Design
Responsive website and landing page design
AI-informed optimization for usability and performance
WordPress / Webflow development & customization
Continuous website updates and maintenance
4. Branding & storytelling
Modern brand identity and visual systems
AI-enhanced creative asset design
Building cohesive style guides and design systems
Storytelling through graphics and interactive design
Discover My Journey in Design
My journey into design began with a love for stories — how they shape perception, spark emotion, and create meaning.
I carried that lens into UX, UI, and web design, where I explore how narratives unfold through digital experiences.
Along the way, I’ve embraced chaos theory as a research path, uncovering how culture and history guide the evolution of design.
Today, I bring these threads together to craft human-centered experiences that balance clarity with creativity.
English Analyst
SABIS EDUCATIONAL SERVICES
2017-2020
English Analyst
SABIS EDUCATIONAL SERVICES
2017-2020
English Analyst
SABIS EDUCATIONAL SERVICES
2017-2020
UI/UX Learner
AMERICAN UNIVERSITY OF BEIRUT
2024-2025
UI/UX Learner
AMERICAN UNIVERSITY OF BEIRUT
2024-2025
UI/UX Learner
AMERICAN UNIVERSITY OF BEIRUT
2024-2025
UX Designer
The Literary Designer
2025-Present
UX Designer
The Literary Designer
2025-Present
UX Designer
The Literary Designer
2025-Present
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and others for content. Each tool supports how I think, design.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Framer
My creative playground for building interactive and responsive websites—fast, flexible, and no code.
Figma
Where I connect, share insights, and grow within the design and Framer community.
Figma
Where I connect, share insights, and grow within the design and Framer community.
AI
AI has become my go-to partner in UI/UX design. From research to design, development, and testing, I rely on it daily. With new tools emerging constantly, exploring and experimenting with AI is now an essential part of my work.
AI
AI has become my go-to partner in UI/UX design. From research to design, development, and testing, I rely on it daily. With new tools emerging constantly, exploring and experimenting with AI is now an essential part of my work.
Research and Testing
From Hotjar and Crazy Egg to Notion and Miro, I’ve become proficient with research and collaboration tools that ground my design work in data, insights, and evidence—ensuring every decision is both creative and research-driven.
Research and Testing
From Hotjar and Crazy Egg to Notion and Miro, I’ve become proficient with research and collaboration tools that ground my design work in data, insights, and evidence—ensuring every decision is both creative and research-driven.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
Every project begins with open communication. I focus on understanding goals, challenges, and expectations while conducting research to ground the project in context. This ensures that design decisions are aligned with real needs from the start.
01.
Research & Strategy
Every project begins with open communication. I focus on understanding goals, challenges, and expectations while conducting research to ground the project in context. This ensures that design decisions are aligned with real needs from the start.
01.
Research & Strategy
Every project begins with open communication. I focus on understanding goals, challenges, and expectations while conducting research to ground the project in context. This ensures that design decisions are aligned with real needs from the start.
02.
User Research & Initial Testing
I then move into researching and testing with users, uncovering behaviors, pain points, and motivations. These insights provide the foundation for designing solutions that are both practical and meaningful.
02.
User Research & Initial Testing
I then move into researching and testing with users, uncovering behaviors, pain points, and motivations. These insights provide the foundation for designing solutions that are both practical and meaningful.
02.
User Research & Initial Testing
I then move into researching and testing with users, uncovering behaviors, pain points, and motivations. These insights provide the foundation for designing solutions that are both practical and meaningful.
03.
Finding the Story & Patterns
Each project carries its own narrative. I explore the underlying patterns, cultural cues, and stories that shape user experiences. This step allows me to connect design with context, ensuring the final product resonates on a deeper level.
03.
Finding the Story & Patterns
Each project carries its own narrative. I explore the underlying patterns, cultural cues, and stories that shape user experiences. This step allows me to connect design with context, ensuring the final product resonates on a deeper level.
03.
Finding the Story & Patterns
Each project carries its own narrative. I explore the underlying patterns, cultural cues, and stories that shape user experiences. This step allows me to connect design with context, ensuring the final product resonates on a deeper level.
04.
Iterative Design & Testing
With insights and narrative in place, I design and test iteratively—refining interfaces at every stage. Feedback becomes a tool for improvement, guiding each adjustment toward a stronger, more intuitive solution.
04.
Iterative Design & Testing
With insights and narrative in place, I design and test iteratively—refining interfaces at every stage. Feedback becomes a tool for improvement, guiding each adjustment toward a stronger, more intuitive solution.
04.
Iterative Design & Testing
With insights and narrative in place, I design and test iteratively—refining interfaces at every stage. Feedback becomes a tool for improvement, guiding each adjustment toward a stronger, more intuitive solution.
05.
Feedback, Refinement & Delivery
The process culminates with rigorous feedback, final refinements, and thorough testing. The result is a polished, user-centered design that not only functions seamlessly but also tells a story worth experiencing.
05.
Feedback, Refinement & Delivery
The process culminates with rigorous feedback, final refinements, and thorough testing. The result is a polished, user-centered design that not only functions seamlessly but also tells a story worth experiencing.
05.
Feedback, Refinement & Delivery
The process culminates with rigorous feedback, final refinements, and thorough testing. The result is a polished, user-centered design that not only functions seamlessly but also tells a story worth experiencing.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.